Business Case

The article discusses how the Business Case component in the Prescriptive Delivery Requirements (PDR) structure is tailored to address the requirements of different user roles, including executive stakeholders, sales and marketing teams, delivery and implementation teams, and end-users.

Purpose of Business Case Requirement

• Align solution with organizational goals by ensuring the business case focuses on demonstrating how the proposed solution aligns with the organization's overall strategic objectives, growth plans, and competitive position.

• Enable effective communication and positioning by providing the sales and marketing teams with a clear and compelling value proposition to effectively communicate the solution's benefits to potential customers.

• Support Efficient Project Delivery for the delivery and implementation teams by providing context and understanding about the strategic importance of the solution.

• Ensure user adoption and acceptance by considering the end-users' needs and preferences.

• Maximize business Impact by tailoring the business case to address the specific requirements of each user role to ensure the solution design is well-suited to drive meaningful business impact and maximize value to the organization.

Overview of Business Case (User Role Based)

The business case component in the Prescriptive Delivery Requirements (PDR) structure is closely tied to the user roles and their specific needs. Here's how the business case is tailored to address the requirements of different user roles:

Executive Stakeholders:

• For executive stakeholders, the business case focuses on the strategic alignment of the solution with the organization's overall goals and objectives.

• It highlights the high-level value proposition, financial projections, and key performance indicators (KPIs) that are of particular interest to the leadership team.

• The business case aims to demonstrate how the proposed solution will contribute to the organization's growth, profitability, and competitive advantage.

Sales and Marketing Teams

• The business case provides the sales and marketing teams with a clear and compelling value proposition to effectively communicate the solution's benefits to potential customers.

• It includes details on the target audience, market opportunity, and the solution's unique differentiators, equipping the sales team with the necessary information to position the offering effectively.

• The financial projections and KPIs in the business case can also help the sales team set realistic expectations and negotiate terms with customers.

Delivery and Implementation Teams

• For the delivery and implementation teams, the business case provides context and understanding about the strategic importance of the solution.

• It outlines the key functional and non-functional requirements, as well as the expected implementation effort, enabling the delivery teams to plan and execute the project efficiently.

• The information on risks and mitigation strategies can also help the delivery teams anticipate and address potential challenges during the implementation phase.

End-Users

• Although the business case is primarily focused on the organizational and strategic perspectives, it also considers the end-users' needs and preferences.

• The target audience and market opportunity sections in the business case help ensure that the solution is designed to meet the specific requirements and pain points of the end-users.

• This alignment between the business case and the end-user needs enhances the solution's overall acceptance and adoption.