Value Measurement (Customer Insights)
This accelerator is designed to provide an overview of the trading performance of different customer groups through a series of dashboards. These are the measurements they provide.
Measures
Measure | Description |
---|---|
Global View | Provides customer performance via health score and revenue, pricing and selling. |
Detail View | Provides a detailed customer view on revenue and margin, waterfall chart, high/low volume products, and revenue and margin trends. |
Customer Products Portfolio | Provides pricing opportunities by product type or attribute, identifies the top and bottom products. |
DimensionsÂ
Each of these different dashboards integrates our KPIs and allows you to measure them across one or more dimensions:
Health Score
Date (Yr, Qtr, and Month)
Customer ID
Product ID
Product Class
Product Group
Product attribute
KPI and Metrics
KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.
While key performance indicators and metrics are related, they are not the same. Here is a quick explanation:
Our definition of KPIs is the key targets you should be tracking to make the biggest impact on your strategic business outcomes. These KPIs will support your strategy and help your teams focus on what is important. For example, a key performance indicator could be targeted new consumers by month.
Metrics, on the other hand, will measure the success of everyday business activities that support your identified KPIs. While they may have an impact on your outcomes, they are not the most critical measurements. Examples could include monthly site visits or number of modules installed.
Customer Insights KPI
As the name implies, the goal here is to examine customers and that is performed on three different levels:
Global View (Global View Dashboard (Customer Insights))
Detailed Customer View (Customer Detail View Dashboard (Customer Insights))
Customer/Product Portfolio (Customer Products Portfolio Dashboard (Customer Insights))
The key KPIs being analyzed are:
Revenue
Margin
Volume
Health Score