Use Case: Mapping Competition Products

Product Similarity can be a great tool to map competition products and leverage that insights into other part of the solution, like in Price Settings displaying the most similar products and their price.

Pre-Requesites

• Both own product data and competition data should be part of a single dataset (either a Datamart or a Datasource)

• Attributes should be filled for both types of products. Missing values would end up in issues most of the time.

Architecture

There are basically 2 ways to work with Product Similarity for mapping competition products:

• All products at once
  => should be probably the easiest solution and more straight forward. One limitation is that internal products might be the most similar, so similarity threshold and number of similar products should be adjusted.

• First own product portfolio in the first steps and then adding competition products to be computing in the last step “More Products”
  => would be more efficient if there is a large internal portfolio and far less competition products. It is easily possible to get the similar products from competition in the extended table (similarityTableExtended), as only competition products are mapped in the last step.