Product Recommendations 2.0
- Mike Deskis
- Ioana Kocurova
Product 2.0 Recommendations Overview
This upgrade for Clover Club provides expanded capabilities for sales teams in the context of product recommendations during the quoting process. It details several enhancements:
Sales teams now have increased options to substitute similar products or add complementary products during quoting.
There is the ability to add alternative products from a specific brand, which can be used to promote private label brands.
The use of Natural Language Processing AI has enabled new scenarios where products can be analyzed based on text, category, and numerical attributes.
Product attributes can now be compared across 15 languages, which improves the identification of similar products.
Sales teams can leverage improved up-sell and down-sell opportunities by recommending products with higher unit margins or lower prices.
The Product Recommendation Accelerator enables you to define the products to recommend to sales representatives – typically when they create a quote and want to have alternatives or offer additional products that make sense in this context.
Enhancements for Clover Club
Main feature enhancement in Clover Club is the addition of several Product Similarity recommendation types. These new recommendation types have the ability to maximize sales opportunities by offering tailored alternatives.
Recommendation Type | Description | Version Release |
|---|---|---|
Similar Products | Products that have similar name, description, or features. | Version 2.0 |
Similar from another brand | Products that are similar but from another brand. The typical use case is to push a specific brand, e.g. private label brands. | Version 2.0 |
Up-Sell | Similar products but providing a higher unit margin. | Version 2.0 |
Down-Sell | Similar products but with a lower price. The typical use case is to easily provide a cheaper alternative to customers who complain about price, e.g. in a quote revision. | Version 2.0 |
UPGRADE VALUE: This enhancement is designed to ​increase quote conversion by creating better matches for customer needs, increasing order size by offering more relevant products, and promoting related products.
LEARN MORE: Check out the new enhancements for Clover Club in this video.
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