Business Case (User Role Based)
The business case component in the Prescriptive Delivery Requirements (PDR) structure is closely tied to the user roles and their specific needs. Here's how the business case is tailored to address the requirements of different user roles:
Executive Stakeholders:
For executive stakeholders, the business case focuses on the strategic alignment of the solution with the organization's overall goals and objectives.
It highlights the high-level value proposition, financial projections, and key performance indicators (KPIs) that are of particular interest to the leadership team.
The business case aims to demonstrate how the proposed solution will contribute to the organization's growth, profitability, and competitive advantage.
Sales and Marketing Teams
The business case provides the sales and marketing teams with a clear and compelling value proposition to effectively communicate the solution's benefits to potential customers.
It includes details on the target audience, market opportunity, and the solution's unique differentiators, equipping the sales team with the necessary information to position the offering effectively.
The financial projections and KPIs in the business case can also help the sales team set realistic expectations and negotiate terms with customers.
Delivery and Implementation Teams
For the delivery and implementation teams, the business case provides context and understanding about the strategic importance of the solution.
It outlines the key functional and non-functional requirements, as well as the expected implementation effort, enabling the delivery teams to plan and execute the project efficiently.
The information on risks and mitigation strategies can also help the delivery teams anticipate and address potential challenges during the implementation phase.
End-Users
Although the business case is primarily focused on the organizational and strategic perspectives, it also considers the end-users' needs and preferences.
The target audience and market opportunity sections in the business case help ensure that the solution is designed to meet the specific requirements and pain points of the end-users.
This alignment between the business case and the end-user needs enhances the solution's overall acceptance and adoption.
KEY INSIGHT: By tailoring the business case to the various user roles, the Prescriptive Delivery Requirements (PDR) structure ensures that the solution design and implementation are well-aligned with the diverse needs and perspectives of the stakeholders involved.
KEY VALUE: By tailoring the business case to address the specific requirements of each user role, the PDR methodology ensures that the solution design, implementation, and adoption are well-suited to drive meaningful business impact and maximize the overall value of the technology investment.