This is the documentation for Clover Club 12.0.
Documentation for the upcoming version Rampur 13.0 can be found here.

Pricing Guidance (DEPRECATED)

Owned by Jan Panoušek
Jun 14, 2024
1 min read

The Pricing Guidance section represents the initial implementation of Optimization (called PriceOptimizer or Segmentation). Currently, all this functionality is covered by Model Classes.

No more new implementations of Pricing Guidance, relying on “Model Type”, should be done; at some point in the future, it will be removed from the product.

In the Pricing Guidance section you will find Optimization tools that allow you to perform:

  • Classification and regression

  • Statistical segmentation methods (e.g., clustering)

  • Selection of segmentation criteria

  • Predefined Optimization Algorithms (or develop your own Optimization Algorithm)

Optimization is intended for marketing, category and pricing management, price, finance and business analysts and data/pricing scientists.

Use Cases

Using Optimization, you can:

  • Model, import, cleanse and filter the data you need for segmentation and optimization.

  • Create models to segment your business and optimize pricing.

  • Calculate the willingness to pay and price elasticity for segments/categories.

  • Identify and present cross sell and up sell opportunities.

  • Use external data and rules to constrain the segmentation and optimization models.

  • Optimize prices and price guidance, margins, promotions, volumes accounting for costs, inventory, assortment, etc.

  • Present optimized pricing and promotions in CPQ, ERP and Digital Commerce Platforms.

  • Test pricing hypothesis and adjust models as necessary.

  • Simulate, project and analyze optimization results.

 

In this section: