The main role of data integration within Pricefx applications is to allow the uploading and transformation of data from external systems (ie. SAP, CRM systems, client applications) into Pricefx, and allow for the exporting of data from Pricefx, in a variety of formats, so it can be further used in the customer's external systems (ie. Financial, Accounting, etc)
This two-way exchange of data will utilize different formats (ie. CSV, XML, JMS, or Web service) which will best suit a given scenario. So, there will be both inbound and outbound data that will need to be managed by the integration team.