Product 2.0 Recommendations Overview
This upgrade for Clover Club provides expanded capabilities for sales teams in the context of product recommendations during the quoting process. It details several enhancements:
...
| Info |
|---|
NOTE: The Product RecommendationAccelerator enables you to define the products to recommend to sales representatives – typically when they create a quote and want to have alternatives or offer additional products that make sense in this context. |
The ultimate goal is to increase quote conversion (by better matching customer needs), increase order size (by offering relevant products) and promote related products (can be manually defined).
| Info |
|---|
Learn more here (Product Recommendations Overview) |
| Tip |
|---|
UPGRADE VALUE: This enhancement is designed to increase quote conversion by creating better matches for customer needs, increasing order size by offering more relevant products, and promoting related products. |
| Info |
|---|
LEARN MORE: To learn more about this Clover Club feature, click here. |
Enhancements for Clover Club
Main feature is including Product Similarity enabling new Product Recommendations
Supported Recommendation Types:
Already part of v1, but with new names:
“Frequently Purchased”: bought earlier by the customer
“Others buy”: customer segment recommendations
“Bought together”: products usually bought together
New for v2.0:
“Similar products” based on product similarity
“Similar from another brand”: e.G. pushing private label brands
“Up-sell” => product similarity + filter on higher unit margin
“Down-sell” => product similarity + filter on lower unit price
...
enhancement in Clover Club is the addition of several Product Similarity recommendation types. These new recommendation types have the ability to maximize sales opportunities by offering tailored alternatives.
Recommendation Type | Description | Version Release |
|---|---|---|
Similar Products | Products that have similar name, description, or features. | Version 2.0 |
Similar from another brand | Products that are similar but from another brand. The typical use case is to push a specific brand, e.g. private label brands. | Version 2.0 |
Up-Sell | Similar products but providing a higher unit margin. | Version 2.0 |
Down-Sell | Similar products but with a lower price. The typical use case is to easily provide a cheaper alternative to customers who complain about price, e.g. in a quote revision. | Version 2.0 |
| Tip |
|---|
UPGRADE VALUE: This enhancement is designed to increase quote conversion by creating better matches for customer needs, increasing order size by offering more relevant products, and promoting related products. |
| Info |
|---|
LEARN MORE: To learn more about this Clover Club feature, click here. |