Plasma is a big data pricing insights machine – combining a massive amount of anonymized transaction and quoting data from more than ten industries, sliced and segmented by region, product type, and other factors, finally compiled into a set of 20+ pricing performance benchmarks, delivered in intuitive visual outputs – designed to answer the most important pricing analytics questions.

How it works:

• Pricefx gathers, anonymizes, and aggregates its customers’ data into standardized metrics.

• Pricefx loads these metrics into the Plasma platform, which aggregates and filters the metrics further to create industry-level benchmarks.

• The resulting benchmarks are distributed into a datamart on customer’s partition. Customer can view these benchmarks through the standard Pricefx dashboard that Pricefx will deploy. Customers can also include this data in their own dashboards, allowing for a direct comparison between their company and the benchmark.

Areas:

• transactions

• quotes

Modules

• Extractor

• Distiller

• Harvester

Extractor

Extractor gathers the customer’s data into standardized plasma data. Extractor is deployed on the customer’s partition. It can be configured using Pricing Parameter tables to map the customer’s data to Plasma data, and extract the data from customer’s partition to Plasma Data Sources and Datamarts, via Data Loads.

Distiller

Distiller calculates previous prices, aggregates the plasma data rolled up by month into standardized metrics. Distiller is deployed on the customer’s partition.

Harvester

Harvester gathers the standardized metrics from various customers’ partitions using mapping from configuration tables. Harvester is deployed on the Plasma partition. It combines the standardized metrics data with demographic entity details for each customer. It also anonymizes the complete data and writes it to Harvester datamart.

Plasma KPI Dashboards

The dashboards show the comparison of the benchmark and customers data.