Business Overview (POP)

Premise

You work as part of either Pricing, Financial, Sales, or Sales Ops team and your goal is to deliver a price optimization strategy.

Desired Outcome

The goal is to keep your business growing in an optimized way and utilize a next-generation AI-powered price optimization that lets you simulate improvements you can achieve through the right customer/product segmentation and optimization of related pricing. ​

Context and Background

Your organization’s goal is to make informed decisions based on customer and market data to find the most effective price point. The best possible price points allow companies to achieve their true potential, particularly when it comes to maximizing sales and profits. Customers are more likely to pick up on products and services when they're priced optimally, and companies soon reap the benefits.

Problem

In many industries, there is a general lack of understanding of price optimization and its importance, simply because the company does well and they realize an improvement in profitability. This attitude tends to create a laissez-faire view that is echoed by some executives who not only do not know how price optimization functions, but thereby fail to truly understand its importance to overall strategic business success.  

Solution Capabilities

Once this Accelerator has been implemented and linked to your application, then these benefits will be available:

• Automated price optimization based on defined business goals and relevant user-defined constraints​

• Simultaneous optimization of all pricing elements (list price, discounts, etc.)​

• Account for elasticity in predictions where applicable​

• Predicting impact on revenue, volume, margin​

• Performing breakeven analysis​

• Using transaction and rule-based customer segmentation and product categorization​

• Gaining full transparency of results, no AI black-box​