Customer Insights Dashboards consist of three separate dashboards which provide an overview of the trading performance of a customer group. They also support analysis of an individual customer’s performance.

So if you want to assess customer health, product performance, and their impacts on margin and revenue, track and identify underperforming customers and product groups to determine the necessary pricing strategy Dashboards in Analytics are the right choice.

In this section, you will explore Customer Insights dashboards to understand how to use them and get the most accurate analytics.

How To Explore Customer Insights

1. To view existing dashboards, select a dashboard from the list. For this example we will look at Customer Insights – Global View.

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   Customer Insights dashboards

2. To view specific customer information, use the available filters to select what you want to see.

3. Click Apply Settings for the system to display the new dashboard with your selected filters.

You can try to replicate this flow by filling out the fields with the information below.

Practice values for Customer Insights- Global View

Customer(s): CID-0008 (or your worst performed customer listed)

Time Filter: L12M

Top/Worst Customer: 5

KPI: Health Score

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4. To review the results check the Trends area

Note that some values are in red color for low performance in Revenue and Margin Trend YTD (year-to-date). You can try other filters to evaluate other customers (the display may differ).

5. To view Customer Detail View information, click on the Customer name. The system opens a new browse-page with the available details.

Evaluate Specific Customers

For this example we will look at the worst performing customers.

1. Select Customer Insights – Customer Detail View dashboard from the list.

2. Use the suggested values to filter the information in this flow.

3. Click on Apply Settings to display the new view with your filters applied.

4. Scroll down, review the results.

Note the revenue, margin, and products values for the lowest performance customer. Hover around the charts to see additional details.

Evaluate Products

1. To evaluate products for specific customers, select Customer Insights – Customer Products Portfolio dashboard from the list:

You can follow along this tutorial by filling out the values below.

2. Click Apply Settings.

3. Review the results. Scroll down, review the results.

Note the product type opportunities to increase the sales for the lowest performance customer. Hover around the charts to see more details.