Revenue Breakdown Dashboard - Analyze Results

This chart shows revenue in two periods and tries to associate the difference to categories such as volume, price, new/lost business. For better guidance, loss is shown in red, gain in green. For example, the second column Lost Business shows what amount in revenue was lost due to customers not buying particular products in the first period. But what is clearly the main reason for a smaller revenue in the second period is the significant decrease in volume sold.

Another example illustrates nicely what is typically expected: when the price is decreased (lost revenue shown in 3rd column), the volume goes up (4th column).