Overview
If you're interested in seeing how the collective efforts of the Pricefx team have benefited our customers and partners by enabling them to explore, comprehend, and effectively implement our solution, then keep reading to view the year-over-year performance comparison of the Pricefx knowledge base in 2023 versus 2022.
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Spoiler alert: We did really well! |
The knowledge base performance in 2023 has shown significant increases in various metrics, indicating its effectiveness in helping users explore and implement the solution. While engagement time has slightly decreased, it is likely due to users finding information faster. The knowledge base is particularly valuable for newcomers during training periods.
Audience acquisition has seen substantial growth, with a 250% increase in unique users and a 910% increase in new users through organic search. Overall user retention has also increased by 168%. Activity on the knowledge base has seen significant growth, with a 444% increase in views, a 204% increase in engaged sessions, and a 172% increase in event counts.
Additionally, there have been substantial increases in views for technical, UnityPricefx, Business User, and Data Integration content. The audience breakdown by country shows significant increases in the USA, India, UK, Germany, Czech, France, and Poland.
So, here’s a shoutout to all knowledge base contributors in 2023. On behalf of the Product Education team and our user community: Thank you!
If you want just a brief overview, check out the 1-minute video below. For details, keep scrolling.
During 2023, the knowledge base has experienced significant increases throughout, but we have also had a slight decrease in the engagement time. While generally, this may not be desirable, it may be also because users find information much faster so the navigation time on the site has decreased. We tend to believe this is the cause as the WAU (weekly active users) and MAU (monthly active users) and overall user stickiness increased by 55.3%.
infoNOTE: We have also noticed that during training periods, WAU numbers will almost triple. This goes to show how much newcomers rely on the Knowledge Base for their learning and onboarding making the site a relevant and very useful tool.
The new Pricefx GenAI chatbot has shown a visible generation of momentum as in the last 28 days (the silent release happened in the middle of December 2023), we have noticed an increase in knowledge base click events (36%).
Audience Acquisition
250% increase in unique users to 21K
910% increase in new users by organic search
101% increase in new users by direct channels
NOTE: Our knowledge base audience saw a 250% increase in unique users to 21K, with a 910% increase in new users from organic search and a 101% increase in new users from direct channels. this represents a significant increase in the number of new and unique users accessing the Pricefx platform, with a substantial rise in both organic search and direct channel user acquisition. This indicates growing interest and engagement with the platform.
User Retention
6.4K returning users
168% increase in retention
infoNOTE: The significant increases in new and returning users suggest that the enagement strategies have been implemented to attract and retain users are having a very positive impact.
User Activity
229K views, 444% increase
204% increase in engaged sessions
172% increase in event counts
221% increase in technical content views (Dev Kb)
498% increase in Unity Pricefx content views
138% increase in Business User content views
634% increase in Data Integration content views
NOTE: The Pricefx knowledge base experienced significant growth in 2023, with a substantial increase in views, engaged sessions, event counts, and content views across various categories, such as technical,
Pricefx, Business User, and Data Integration.
Audience Breakdown
USA up by 197%
India up by 435.5%
UK up by 758%
Germany up by 172%
Czech up by 44.5%
France up by 94%
Poland up by 286.5%
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NOTE: The United States has the largest audience, followed by India, while Czechia has the smallest audience among the listed countries. Both UK and India showed remarkable year-over-year growth. The growth percentages and the bar chart together provide insights into the expanding reach and engagement in these regions.