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Discusses how a Sales Insight, Revenue, and Margin dashboard can be used to identify pricing opportunities and enhance profitability. It covers key components of the dashboard, such as scatter charts, customer segmentation, and opportunity identification. The article also provides insights on how to understand and utilize scatter charts, analyze customer performance, and implement strategic pricing adjustments based on the insights gained.
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Here are the key topics:
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Key Points
Analyzing a Sales Insight, Revenue, and Margin dashboard can help identify pricing opportunities and enhance profitability.
Scatter charts are a key component of the dashboard, providing a visual representation of customer performance based on revenue and margin.
Understanding the purpose, data aggregation period, and axes of scatter charts can provide valuable insights into customer behavior and performance.
Analyzing customer distribution and performance through scatter charts can reveal insights about high-value customers, underperformers, and opportunities for targeted strategies.
Visual representation of customer performance using dots on a scatter chart facilitates granular analysis and data-driven decision-making.
Identifying transactions sold below cost can highlight pricing inefficiencies and provide opportunities for strategic pricing adjustments.
Evaluating competitor pricing, understanding customer segmentation, and analyzing cost structures can inform strategic pricing decisions.
Calculating potential revenue improvement by analyzing transactions sold below cost can guide pricing strategies and identify opportunities for enhanced profitability.
Visualizing data using scatter charts and histograms can effectively communicate insights and facilitate strategic decision-making.
Addressing negative gross margins and identifying margin improvement opportunities are crucial for informed decision-making and enhanced profitability.
The insights from the analysis can provide actionable guidance for sales teams, enabling targeted customer engagement, informed pricing strategies, and effective performance monitoring
Step 1: Dashboard Analysis
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