Overview
Customers' data remain confidential throughout the entire process. We have made sure that it is impossible to identify customers' data.
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Plasma does data anonymization* in 4 stages to ensure that it is impossible to trace individual customer data.
*an automated process that removes customer identifiers by assigning a random key to the customer data immediately at the point of extraction to disassociate it from the customer, ensuring that it is impossible to trace individual customer data.
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Through the double-blinding process, no-one can see unique customer identifiers, including Pricefx customers. This means, that as a user of Plasma, the client can only see their data against other players in the industry without being able to identify them.
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8. The KPI values are distributed to all participants.
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Plasma aggregates data from year-to-date (YTD), excluding the most recent 3 months. This exclusion is intentional to account for any events such as fairs, expos, or other factors that could potentially impact the data, such as increases in sales. By avoiding the collection of data during this period, we ensure maximum anonymity and mitigate the risk of making the business identifiable.