Overview
The article analyzes the impact of different types of discounts, particularly customer negotiated discounts, on revenue and margin performance over the period from January 2022 to March 2024. The analysis identifies seasonal patterns in revenue, spikes in customer negotiated discounts, and the effects on margins. It also examines trends in volume discounts and competitor discounts, and provides recommendations for further investigation and strategies to mitigate the impact of increased customer negotiated discounts.
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