Overview
Welcome to our annual review of user engagement and acquisition metrics for the PriceFx Knowledge Base! Over the past year, we’ve taken a close look at how users interact with our platform. If you're interested in seeing how the collective efforts of the Pricefx team have benefited our customers and partners by enabling them to explore, comprehend, and effectively implement our solution, then keep reading to view the Pricefx knowledge base performance in 2024.
▶️ Knowledge Base Performance in Less than 1 Minute
User Engagement Metrics
User engagement is at the heart of the PriceFx Knowledge Base's success. Over the last 365 days, the average active user spent about 5 minutes and 55 seconds on our platform.
| Panel | ||
|---|---|---|
| ||
LEARN MORE: Check out our detailed numbers and trends here. |
In total, we recorded 820,000 events, including page views, user interactions, and event triggers. Among these, page views stood out as the most frequent event, showing a strong interest in exploring our resources.
The most popular content this year: configuration engineer pages, training and course scheduling, closely followed by our new business user learning paths.
With an average engagement time of almost six minutes, it’s clear that users aren’t just passing through—they’re taking the time to really explore and interact with the content. The high number of events, especially page views, shows that visitors are actively navigating between resources, which speaks to how well-organized and valuable the content is.
| Panel | ||
|---|---|---|
| ||
LEARN MORE: Check out trends in page visualisations here. |
Our goal for 2025 is to keep building high-quality, connected content that keeps users clicking, exploring, and coming back for more.
User Retention Insights
Retention is all about keeping users coming back, and our analytics paint a positive picture. We achieved a 63.7% retention rate for new users acquired via organic search. This means that a significant portion of visitors found our content valuable enough to return for more. It’s a strong indicator that our resources are hitting the mark and meeting user needs.
This year, we continue to optimize content for search engines while focusing on providing actionable insights, relevant content, and easy navigation to sustain these retention rates.
| Panel | ||
|---|---|---|
| ||
LEARN MORE: Check out our detailed numbers and trends here. |
New User Acquisition
Over the past year, the PriceFx Knowledge Base welcomed 34,000 new users. The majority of new users (over 60%) come from organic search, emphasizing the success of SEO strategies. Direct traffic (11,000 users) and referrals (1,600 users) also contribute, but to a lesser extent. Maintaining and refining SEO efforts to ensure continued visibility in search results is paramount. Additionally, we aim in 2025 to explore opportunities to grow referral traffic through partnerships or content-sharing initiatives.
| Panel | ||
|---|---|---|
| ||
LEARN MORE: Check out our detailed numbers and trends here. |
Audience Breakdown
Just like in 2023, the battle for number 1 is between USA and India with India winning the title in 2024. Here is a breakdown of the top countries who visited our knowledge base. Europe is represented by Germany with nearly an 85% increase.
India: 9.2K users
United States: 8.9K users
Germany: 2.8K users
United Kingdom: 1.2K users
Czechia: 1.1K users
France: 890 users
Poland: 801 users
Looking ahead, we’re excited to build on these insights to further improve the user experience, fine-tune our content strategy, and strengthen our outreach efforts. Together, we’ll keep empowering our users and solidify PriceFx as a go-to knowledge resource.
Thank you for being a part of our journey!
Knowledge Base in Numbers
| Expand | ||
|---|---|---|
| ||
1. User Engagement Metrics
The slight increase in average engagement time suggests users are spending a bit more time exploring content. The sharp rise in scroll events (+148.1%) indicates that users are navigating deeper into pages. The surge in page views and clicks shows increased curiosity and activity on the platform. |
| Expand | ||
|---|---|---|
| ||
2. User Retention Insights
The substantial growth in new users (+64.8%) indicates that acquisition strategies, particularly SEO, have been highly effective. The increased retention rates suggest that the platform is offering value, motivating users to return. |
| Expand | ||
|---|---|---|
| ||
3. User Acquisition
Organic search continues to be the dominant channel for acquiring users, with referral traffic seeing the most significant growth (+156.8%). This indicates improved partnerships, backlinks, or shared resources driving more traffic. Social and email campaigns have seen moderate growth, suggesting room for further optimization. |
| Expand | ||
|---|---|---|
| ||
4. Top Pages and Events
Certain pages, particularly technical resources and introductory guides, experienced exceptional growth. This suggests increased demand for onboarding materials and technical documentation. The event metrics show users are interacting with pages more frequently and thoroughly. |
| Expand | ||
|---|---|---|
| ||
5. Overall Performance Summary
The overall user base and engagement have seen consistent growth across channels and regions. Referral traffic has become a standout performer, while engagement rates have remained steady despite the influx of new users. |