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titleDive Deeper: Pricing Analytics

Pricing Analytics

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Introduction to Industrial Pricing

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In this section, we will discuss the various analytical charts commonly available in pricing software. These charts play a crucial role in understanding pricing dynamics and identifying areas for improvement within pricing strategies.

Waterfall Chart

One essential chart commonly found in pricing software is the price waterfall chart. This chart provides insights into the breakdown of pocket margins, allowing users to pinpoint outliers and assess margin distribution effectively.

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By visualizing the components impacting margins, such as discounts and costs, organizations can identify areas for optimization and profitability enhancement.

Box Plot

Another valuable chart is the box plot, which offers a visual representation of price or margin distributions.

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By analyzing the spread of data points, organizations can gain insights into pricing segmentation effectiveness and make informed decisions on pricing adjustments or margin enhancements. The box plot's quartiles and whiskers provide a comprehensive view of data distribution, aiding in strategic pricing decisions.

Time Series

Time series charts are instrumental in tracking performance trends over time, enabling organizations to identify seasonality patterns and monitor changes in revenue, margins, or net margin.

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By analyzing transactional data across different time periods, businesses can uncover insights into historical performance and make data-driven decisions to optimize pricing strategies.

Heatmaps

Heat maps serve as a powerful tool for identifying performance gaps within product groups or customer segments.

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By visualizing margin data across different attributes, such as product categories or customer groups, organizations can pinpoint underperforming areas and take corrective actions to improve profitability. Heat maps offer a comprehensive overview of margin performance, facilitating targeted interventions to address specific issues effectively.

Histograms

Histograms provide detailed insights into price and margin distributions, allowing organizations to analyze margin variations across product groups or customer segments.  

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They help businesses identify areas of margin leakage or pricing inefficiencies by examining the frequency of transactions or volume sold against margin levels. Histograms offer a granular view of pricing dynamics, aiding in the identification of optimization opportunities.

Dashboards

In addition to these analytical charts, Dashboards play a vital role in consolidating information from various sources for comprehensive analysis. Pricing analysts and managers rely on dashboards to monitor product or customer group performance, assess pricing actions, and make informed decisions to drive sales growth and profitability.

These tools enable pricing managers to visualize data trends, analyze pricing actions' impact, and make data-informed decisions to enhance overall profitability and gain valuable insights into pricing performance, identify trends, and optimize pricing strategies effectively.

  1. Introduction to Industrial Pricing

  2. Industrial Pricing: Automotive and Chemicals

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titleDive Deeper: Industrial Pricing in Automotive and Chemicals

Automotive Industry

The automotive industry aftermarket plays a crucial role in the production of various products beyond just cars. It involves a diverse range of stakeholders contributing to the industry's ecosystem. Pricefx is highly active in this sector, particularly in aftermarket. In the illustration below you can see an overview of business domains and operations in the automotive industry. You can note details such as logistics warehouses, tire and wheel assembly, vendor-to-vendor mixed parts shipment, part shipment to different countries, technoparks, automobile manufacturers, parts manufacturers, planning and manufacturing of parts, accessories, materials, dealers, vehicle shipment, accessories development and installation, aftermarket, and aftermarket parts. This information outlines the various aspects and processes involved within the division's operations related to the automotive sector.

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The automotive market faces several challenges, with price wars being a prominent issue due to the abundance of products and players leading to a saturated market. Managing numerous price points, especially with companies having over 1000 different SKUs across multiple markets, poses a significant challenge. Customer consolidation and cross-border business risks are also key concerns, along with the vast spread of data within companies, hindering the adoption of new sales channels.

In the aftermarket and spare part pricing segment, large companies produce major products like cars, ships, and printers, each accompanied by spare parts such as cartridges. This market is characterized by a multitude of SKUs that require pricing across various markets, involving different currencies and a high number of price points. Pricing strategies commonly used in this sector include cost-plus pricing for transparency, competitive and value-based pricing to stay competitive in the market, and global and regional price lists to cater to different markets effectively.

Bundling spare parts, utilizing reference-based pricing, managing product life cycles effectively, and ensuring correct pricing adjustments are crucial components specific to this industry. Automation plays a significant role in streamlining processes and providing guidance, especially when dealing with a large number of items across diverse markets. Effective stakeholder management, promotion, rebate management, and inline analytics for price visibility are essential for success in this industry.

Process Industry - Chemical

The chemical industry encompasses a wide array of output products starting from natural resources to processed materials used for various purposes in everyday life. Economic drivers in this industry include fluctuating raw material costs, substantial fixed costs for equipment, challenges in identifying end-user value formation for chemical applications, and the importance of process efficiency to reduce costs and improve profitability.

The chemical industry faces challenges related to market fluctuations, cost management, efficient asset utilization, and the need for investments to enhance performance. Pricing strategies vary between commodity chemicals and specialty chemicals, with index-based pricing and value-based pricing being common approaches. Transportation, incoterms, packaging, and other factors play significant roles in pricing decisions within this industry. Analytical tools like waterfall analysis help in understanding the impact of changing indices on pricing strategies. Effective price management involves considering list prices, negotiations based on customer groups or product types, and building strong relationships with stakeholders to navigate the competitive landscape successfully.

  1. Industrial Pricing: E-commerce, Food/Beverages and Construction

  2. Industrial Pricing: Packaging, Transportation, Agriculture and High-Tech

Quiz

Please complete the following quiz as a knowledge refresh of this Pricing Concepts 102 content: Pricing Concepts 102

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