Overview

Customers' data remain confidential throughout the entire process. We have made sure that it is impossible to identify customers' data.

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Plasma does data anonymization* in 4 stages to ensure that it is impossible to trace individual customer data.

• *an automated process that removes customer identifiers by assigning a random key to the customer data immediately at the point of extraction to disassociate it from the customer, ensuring that it is impossible to trace individual customer data.

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Through the double-blinding process, no-one can see unique customer identifiers,  including Pricefx customers. This means, that as a user of Plasma, the client can only see their data against other players in the industry without being able to identify them.

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