etting Setting the right price for your company’s goods or services is always a tricky question to solve. What pricing strategy your business adopts will depend on your business objectives. One part of your business may seek to maximize profitability on each unit sold or on protecting your overall market share, while another sector of your company needs to access a new market or to grow an existing one. Moreover, different scenarios might coexist in your company for different products or customer segments. If that’s the case, the time might have come for you to consider the intricacies of Artificial Intelligence vs Machine Learning, and how both are applied in the use of Price Optimization Software to help you achieve your business goals.
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