Plasma is a big data pricing insights machine, constantly growing – combining a massive amount of anonymized transaction and quoting data from more than ten major industries, sliced and segmented by region, product type, and other relevant factors. The data is then compiled into a set of 20+ pricing performance benchmarks, delivered in intuitive visual outputs – designed to answer the most important pricing analytics questions, starting with: how good is your pricing?
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The only solution of its kind in the pricing world, PricefxPlasma gives customers a unique business advantage to improve their pricing strategy and execution. It offers customers access to reliable quantitative benchmarks so they can objectively measure and compare their performance. It also enables them to identify market trends and to improve decision-making on their future strategy, ambition, and direction of growth.
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