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  • What is a common price waterfall structure?

  • What yield should I expect on price increases?

  • What discount targets are reasonable for my sales force to hit?

  • How many layers of approval should deals go through and how quickly should they be approved?

  • What is the expected ROI from installing enterprise pricing software?

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Plasma provides exceptional value to pricing managers because:

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  • Provides access to reliable quantitative benchmarks to measure and compare company performance objectively ​

  • Identifies market trends to improve decision-making​ on future strategy, ambition, and direction of growth  ​

  • Lays the foundation for a data-driven assessment​ of developing opportunities and target setting  ​

Data Flow in Plasma

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Plasma includes three modules:

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